Advertiser Disclosure

Unbiased Casino Reviews and Transparency

CasinoAlpha Ireland is an independent advertising company that provides unbiased bonus and casino reviews for Irish gamblers. Backed up by more than 9 years of experience in the gambling industry, we created our own set of rules that guides us in maintaining the unbiased character of our reviews. These rules are in place to make sure that we adhere to our mission and the players we help always have a positive experience.

While CasinoAlpha Ireland strives to provide unbiased reviews, industry expert Tudor Turiceanu warns that “complete impartiality is challenging when affiliate commissions are involved.” He notes, “Our 9-year industry experience has taught us that transparency about our business model is essential for maintaining trust with Irish players.”

The reality is that affiliate sites must balance commercial relationships with honest assessments, which is why we’ve implemented strict internal guidelines to minimise potential conflicts of interest.

Paid Partnerships

CasinoAlpha Ireland establishes paid partnerships with different casino brands present in the Irish gambling market. According to the established deal, our company receives a special commission from each brand it collaborates with.

Not all casino partnerships are created equal,” explains Adina Minculescu, our bonus and casino veteran specialist. “We reject approximately 40% of potential casino partners that don’t meet our minimum standards for player protection and fair gaming.”

What readers should understand is that while we do carefully select our partners, our business model inherently favors promoting casinos that offer competitive commission structures.

Adina adds, “We prioritize casinos with strong player protection measures, but commercial viability is inevitably part of our decision-making process.”

This is precisely why you will only find licensed Irish online casinos, that have passed through multiple and various verifications.

How we make money

The affiliate business model means CasinoAlpha earns revenue primarily when players sign up and deposit at casinos through our links. “This creates an inherent incentive to drive player registrations,” acknowledges Anca Iamandi, our casino laws translator.

“We mitigate this by implementing strict internal policies that separate our commercial team from our review team.” It’s worth noting that commission rates can vary significantly between casinos, typically ranging from 25% to 45% of a player’s losses or a flat fee per acquisition, which is standard industry practice but rarely discussed openly.

Each casino company is analyzed in depth to determine whether it meets our safety and security standards. If it passes our tests, our team will strike a deal with that respective company, which will later be posted on our website.

Our mission is to treat each casino equally – this is how we decided to found the company in the first place – the need for unbiased casino reviews on the Irish market.

CasinoAlpha provides varied deals

At casinoalpha.ie, Irish players will find a varied range of promotions.

When our affiliate team negotiates the deals to be posted on casinoalpha.ie, they also make sure to include multiple types of offers (like no deposit bonuses, welcome bonuses etc). The reasoning behind this is to provide you with multiple options to choose from, regardless if you’re a beginner or a professional player.

While we showcase various promotional offers, Cosmin Brehoi, our casino reviewer, points out that “players should carefully examine the terms and conditions of every bonus we list. The most attractive-looking offers often come with the strictest wagering requirements.”

The uncomfortable reality is that casino bonuses are designed primarily as marketing tools to attract players, not as genuine giveaways. “The house always maintains its edge, even with the most generous-looking promotions,” Cosmin adds, emphasising the importance of understanding the mathematical disadvantage built into every casino game.

Money does not influence CasinoAlpha’s reviews

Even though CasinoAlpha Ireland receives compensation for each one of the displayed deals, money does not influence the information included in our reviews.

Elena Buznicu, our UCKG compliance expert, explains our approach to maintaining integrity: “We’ve implemented a strict separation between our commercial and editorial teams to minimise bias, but we acknowledge that complete objectivity is impossible in an affiliate business model.”

While we never accept payment to alter reviews, it’s important for readers to understand that casinos with higher commission rates naturally receive more prominent placement on our site. “Our reviews remain honest, but the economic reality is that we’re incentivised to convert readers into players at our partner casinos,” Elena candidly admits.

However, each casino review is objective and unbiased and presents our expert team’s experience as players with a particular gambling site. Moreover, the content displayed on casinoalpha.ie is based exclusively on the casino performance at the review time.

The CasinoAlpha experts put safety first!

Safety in online gambling extends beyond just licensing,” warns Adela Mariuta, our responsible gambling advocate. “Even regulated casinos can employ aggressive retention tactics and make withdrawal processes unnecessarily complicated.”

She recommends that players set strict deposit limits before they begin playing and understand that gambling should never be viewed as a way to make money.

“The mathematical reality is that prolonged gambling will result in losses for the vast majority of players,” Adela emphasizes, highlighting that our safety assessments focus on minimizing harm rather than eliminating all risks associated with gambling.

To ensure safety, the CasinoAlpha team uses a strict review system, split into multiple steps. Since multiple experts carry on several tests on an online casino, we can establish right away which gambling platform is safe to use and which isn’t. So, you can count on our expertise and particular attention to detail for each and every piece of content posted on Casinoalpha.ie.