Advertiser Disclosure

How We Make Money

CasinoAlpha Ireland operates as an affiliate marketing entity under Extremoo Marketing SRL. Extremoo’s company registration number is J23/6289/2017, and the VAT: RO38630895. Our business model allows us to earn referral commissions from casino operators when you, the user, sign up using our link.

These commission amounts are different from operator to operator, and they typically range from fixed Cost Per Acquisition CPA fees to Revenue Share percentages based on the operator earnings.

This doesn’t cost you! Our commissions come just from the casino’s marketing budget, not from your deposits or losses.

Our affiliate status is fully disclosed on every page that has casino links, meeting Consumer Protection Act 2007 and EU Consumer Rights Directive requirements for transparency.

You’ll find the disclosure messages before you encounter any promotional content, ensuring you are informed and give your consent, ensuring compliance with the Irish and European consumer protection standards.

How do Affiliate Links Work

When you click a casino link on CasinoAlpha Ireland, several technical processes occur in compliance with Irish and EU privacy regulations. A small data file, typically known as a “tracking cookie” is placed in your browser carrying: unique tracking ID, timestamp, and referral source. This tracking cookie usually has a duration of 30-90 days depending on partnership terms, disclosed in our Privacy Policy meeting GDPR and ePrivacy Directive requirements applicable in Ireland.

If you register at the casino within the cookie duration period, the operator’s tracking system places your signup to CasinoAlpha. When you make a minimum deposit in EUR or you fulfill the wagering requirements as specified in the operator’s T&C’s, we earn a commission payment, since you meet the qualification criteria.

Even if you are using our affiliate link or not, it doesn’t change the pricing, bonus offers or any T&C presented to you. The casino costs are the same even if you don’t use our referral links. EUR currency, banking methods available to Irish players, the processing of payments remain unchanged by our referral partnership.

What This Means for You

Our affiliate model provides value through comprehensive, honest reviews of internationally-licensed casinos serving Irish players, funded by operator partnerships rather than reader subscriptions. You get access to free content, detailed casino reviews with EUR focus, Irish payment method analysis, expert guidance in choosing international operators, without any payment barriers.

To sustain our business, we depend on your trust. If we recommend poor casinos lacking adequate EUR support or mistreating Irish customers for commission gain, readers leave and revenue disappears. This has a dual effect, where we serve the best of your interests as an online gambler, while we keep our business viable.

You receive objective reviews helping you avoid problematic operators, understand complex bonus terms, verify international licensing credibility (UKGC, MGA, Gibraltar, Curaçao), check for EUR support and Irish banking compatibility, and make informed decisions based on our 47-factor methodology that is used on all business partnerships with casino operators.

Our Editorial Independence

Organisational Firewall: CasinoAlpha Ireland has a strict separation between commercial partnerships and editorial operations in compliance with EU advertising standards. Our editorial team, led by CEO Tudor Turiceanu, holds the final say over ratings, reviews, and content about casino operators. The team in charge of negotiating affiliate deals have zero impact or input into how we make our editorial decisions.

Independence Evidence: We keep documented proof of independence including rejected partnership offers from operators that failed our quality standards despite offering significant commission increases. We’ve published critical reviews of paying partners when service quality, EUR support, or treatment of Irish customers have declined. We’ve kept negative ratings for partner casinos despite financial pressure to improve scores, showing our commitment to Irish player protection over any commercial gain.

Methodology Application: Every casino from CasinoAlpha IE, goes through our 47-factor evaluation: where we check international licensing credibility, security, payments (EUR support, Irish banking compatibility, e-wallet availability), game number, bonuses, support (Irish time zone availability), and the user experience. This methodology is used for every review we do, the analysts conducting reviews don’t have any information regarding commission rates. In this way, we are preventing conscious or unconscious bias meeting EU fair trading principles.

Commission Do NOT Influence Our Ratings

Some of our highest-rated operators serving Ireland are not affiliate partners. Some paying partners receive average or below-average ratings when their EUR support, Irish payment options, or Irish player treatment deserve such rating. This distribution pattern shows that partnership status doesn’t determine any editorial outcomes.

All reviews go through at least 2 analysts reviews, plus CEO approval specifically examining whether ratings align with documented evidence including international licensing verification and Irish player compatibility rather than commercial relationships. There were situations where ratings conflict with partnership interests are documented, with editorial judgements maintained regardless of the revenue implications.

We’ve declined offers from operators willing to pay premium commissions in exchange for guaranteed positive coverage, better placement, or to hide negative information. We’ve rejected partnerships with operators lacking adequate EUR support or imposing unfair terms on Irish players. These documented rejections show that our editorial standards and Irish player protection is placed first, without any commercial gain influence.

Our Relationship with Casino Operators

• Partnership Scope

Internationally-licensed casino operators (holding UKGC, MGA, Gibraltar, or reputable licences) accepting Irish players can partner with us for affiliate referrals.

• Partnership Limitations

Operators don’t have a say in our rating, they can’t influence ratings, purchase positive reviews, guarantee ranking positions, request removal of negative information about EUR support or Irish service quality, or affect our editorial independence in any manner.

• Communication Boundaries

Partnership managers communicate only with commercial teams about commercial arrangements.The editorial staff conducting reviews, writing content about operators serving Irish players, and assigning ratings have no contact with operators regarding editorial matters. Technical inquiries (game counts, EUR availability, Irish banking verification, international licence verification) take place through formal channels documented for transparency.

• Partnership Termination

We close our partnerships when operators fail quality standards, use unfair practices toward Irish players, lose international licensing, impose discriminatory terms on Irish customers, remove EUR support without notice, or attempt to influence our editorial content.

What We DON'T Do

Prohibited Practices Meeting Irish and EU Standards:

• No Pay-for-Placement: Rankings derive from methodology including licensing credibility and Irish compatibility, not from paid partnership
• No Guaranteed Reviews: Operators cannot pay for positive coverage
• No Rating Manipulation: Commission increases don’t improve our scores
• No Hidden Relationships: All partnerships are fully disclosed meeting Consumer Protection Act and EU transparency requirements
• No Preferential Treatment: Partner and non-partner casinos are evaluated equally for EUR support and Irish service quality
• No Suppression: Negative information including licensing issues, EUR problems, or poor treatment of Irish players are published regardless of partnerships
• No Currency Misrepresentation: We never falsely claim EUR support or exaggerate Irish payment method availability for commercial benefit

Enforcement: These prohibitions are enforced through editorial oversight, peer review processes, international licensing verification, and documented rejection of commercial requests violating these principles or Irish consumer protection standards.

How Our Independence Benefits You

Honest Warnings: You receive genuine warnings about problematic operators even when we have a partnership. We’ve flagged payment delays to Irish accounts, inadequate EUR support, poor implementation of Irish banking methods, unfair bonus terms, inadequate customer service during Irish hours, and licensing concerns affecting paying partners, information you need to protect yourself as an Irish player.

Quality Focus: Our recommendations prioritise international licensing credibility, player safety, EUR currency support, Irish payment method availability, fair terms meeting EU consumer protection standards, and operational quality over commission potential. High-scoring casinos earn their rating through performance, licensing transparency, and Irish player treatment quality, not through payment.

Long-term Value: We build credibility with our accurate reviews over years, not quick profits from misleading recommendations. This long-term approach aligns our success with your satisfaction, if we guide Irish players wrong, you stop trusting us, and our business fails.

EUR and Payment Focus: Our independent evaluation emphasises EUR currency support and Irish payment methods (bank transfers, e-wallets) that matter to Irish players, regardless of whether these features affect our commission rates.

How we Keep Regulatory Compliance

• CasinoAlpha Ireland complies with Consumer Protection Act 2007 requirements prohibiting misleading commercial practices, false or deceptive marketing, and unfair commercial practices, including clear disclosure of commercial relationships in marketing to Irish consumers.
• Our disclosure practices meet EU Consumer Rights Directive (2011/83/EU) requirements for transparent information provision and honest commercial communications applicable throughout the European Union including Ireland.
• Our cookie usage and tracking practices comply with General Data Protection Regulation (GDPR) and ePrivacy Directive as implemented in Ireland, with full disclosure in our Privacy Policy about information collection, use, and disclosure relevant to Irish users.
• We adhere to guidance from Ireland’s Competition and Consumer Protection Commission (CCPC) regarding honest advertising, transparent commercial relationships, and fair trading with Irish consumers.

Updates to our Policy

Last Updated: October 2025

Review Schedule: This policy goes through an annual review with updates as business practices, Irish regulatory requirements, EU advertising standards, CCPC guidance changes, or affiliate relationships evolve. Significant changes receive a notification; minor clarifications are updated without special notice.

Regulatory Monitoring: We monitor CCPC guidance, Irish gambling legislation developments, EU consumer protection directives, and Irish advertising standards, updating this policy to maintain compliance with Irish and European consumer protection requirements.

Irish Consumer Support: Competition and Consumer Protection Commission – www.ccpc.ie | Problem Gambling Ireland: 089 241 5401 | Dunlewey Addiction Services: 01 648 9795

Policy Authority: Maintained by Extremoo Marketing SRL under Consumer Protection Act 2007, GDPR, EU Consumer Rights Directive, and Irish consumer protection law compliance.