About us

Presenting CasinoAlpha Ireland: Who are we?

CasinoAlpha operates as a stand-alone online casino review platform, under the organizational framework of Extremoo Marketing SRL, a Romanian-registered company with the legal identification number J23/6289/2017 and VAT code RO38630895. Our organization is classified as an affiliate information service, where the main part of our business strategy is transparency. As you can verify in our Advertiser Disclosure, we disclose all commission partnerships while keeping control of our editorial independence.

CasinoAlpha was founded in 2021 and has grown into a reliable source with proven records of our expertise: +600 in-depth casino reviews, +900 published educational articles, and a team of +30 specialists in the gambling industry. Since 2022, our Ireland platform has evaluated operators that serve Irish players during a time of significant regulatory change.

We prioritize casino platforms that have licenses from respectable international jurisdictions, support the EUR currency, and are compatible with Irish banking methods. All these attributes show our commitment, they are not just marketing metrics.

Our three main goals are:

• To empower players through data-driven analysis
• Prioritize player safety ahead of revenue generation
• Keep our editorial freedom in the face of financial gain

We showed this commitment in cases where we turned down partnership offers from operators who offered high commissions but didn’t pass our quality standards. This is a defining characteristic of our Editorial Policies operational principles and ethics.

What differentiates us from others is that we use a review methodology with a 47-factor evaluation system applied across six major analytical categories. We prioritize the aspects that are important to Irish players, such as the availability of EUR currency, support for Irish payment methods (such as local bank transfers and e-wallets), customer support that understands the needs of Irish players, and operators with legitimate international licenses that serve the Irish market.

A minimum of 2 analyst examinations, final CEO approval, and regular content update to show operational changes at reviewed casinos serving Irish players. These are all characteristics of the verification process that each review goes through. Learn more about How We Review casinos.

We have experience in this regulatory framework that is constantly changing and Irish players must assess operators licensed by several international jurisdictions, such as the Malta Gaming Authority (MGA), the UK Gambling Commission (UKGC), and other respectable regulatory agencies.

What We Do

Each of the four main services that make up our portfolio has unique operational characteristics designed specifically for Irish players.

Casino Review

Our flagship offering employs a 47-factor evaluation system across six categorical frameworks with Ireland-specific emphasis:

1. Security features (certification of licensing from reliable jurisdictions like UKGC and MGA, SSL encryption protocols, data protection under GDPR standards, fair gaming certifications)
2. Payment features (processing speed, fee structures, withdrawal limits via Ireland-friendly payment methods like bank transfers, e-wallets, and debit cards that support EUR)
3. Game portfolio features (quantity, quality, RTP disclosures, game variety that appeals to Irish players)
4. Bonus term features (wagering requirements, EUR currency terms, realistic conversion potential, withdrawal restrictions)
5. Customer service features (availability, live chat accessibility, email response quality, understanding of Irish player needs)
6. User experience features (mobile optimization, EUR currency display, user-friendly layout design, site performance from Ireland)

Each one of the reviews goes through a multi-stage verification process that includes CEO approval and examination from at least 2 experts. Explore our A-Z casino list or check our ranking of the best online casinos for Irish players

Bonus Analysis

• We evaluate bonuses by creating casino accounts from Ireland, creating deposits with the EUR currency, and claiming the bonus. We also proceed to verify the withdrawal process by using an Irish banking option.
• We look at possible hidden restrictions, such as high wagering requirements, game contribution manipulation, and unreasonable timeframes.
• We translate any specific technical detail into an easy-to-understand format so gamblers can fully understand all the bonus rules.

Note: In order to discover the casino promotions recommended by our team, browse our no deposit bonuses, free spins offers, or explore casino bonus codes.

Ranking and Comparison

With a strong focus on player protection metrics, licensing credibility from reputable international jurisdictions, and Irish player compatibility, our scoring algorithm consists of 47 factors.

Operators are ranked according to:

• The quality of the licensing jurisdiction (UKGC, MGA priority)
• Bonus fairness and transparency
• Mobile optimization for Irish users
• Withdrawal speed via the Irish banking infrastructure
• Game diversity and provider quality, responsiveness to Irish players
• Support for the EUR currency

Standardized security, payment, and bonus terms that are pertinent to Irish players can be evaluated side by side using comparison matrices. Check out our newest online casinos, top live casinos, and casinos with the smallest minimum deposit.

Player Education

Our content is broken down into four categories:

• Player guides that cover how to choose a casino for Irish players, how to manage your bankroll in EUR, how to understand licensing jurisdictions, and how to navigate bonus terms
• Legal guides that explain Ireland’s changing gambling laws, player rights when using internationally-licensed operators
• Responsible gambling frameworks; resources for responsible gambling that identify warning signs of addiction, how to self-exclude, how to manage your budget, and how to get help if you need it
• Industry insights that reveal house edge calculations, RTP manipulation issues, bonus term psychology, and withdrawal friction tactics that affect Irish players

If you want to know more about operator relationships, look through our complete directory of casino groups.

Markets & Coverage

CasinoAlpha geographic presence covers up to 5 markets, with Ireland serving as our specialized platform for Irish players.

Ireland – Our Irish Market

Established in 2022 through casinoalpha.ie, this market addresses the regulatory landscape where Ireland’s gambling legislation is evolving, while Irish players access operators licensed by reputable international jurisdictions. Our content focuses on evaluating operators that serve Irish players based on criteria that are important for the Irish market:

• Valid licenses from jurisdictions such as the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), Gibraltar Regulatory Authority, or Curaçao
• Full support for the EUR currency; compatibility with Irish payment methods, such as local bank transfers, debit cards, and e-wallets that support EUR transactions
• Customer service that understands the needs of Irish players
• Mobile optimization for devices that are popular in Ireland
• Fair bonus terms applicable to EUR transactions.

Operators who show a dedication to fair gaming, open terms, player protection protocols, and prompt assistance for the Irish market are given priority. CasinoAlpha understands the regulatory system, where the changing gambling laws result in a period of transition for players and operators. We evaluate international casinos in order to make sure they are licensed and offer safe services to Irish gamblers. We also verify if they support the EUR currency and are compatible with the Irish banking infrastructure. With our expertise, experience, and these practices, we can close this informational gap.

Other Market Coverage of CasinoAlpha:

• United Kingdom: We launched casinoalpha.com/uk/ in 2019, focusing exclusively on UKGC-licensed operators with strict regulatory compliance for British players.
• New Zealand: We entered the market in 2021 with casinoalpha.com/nz/, this market operates under the DIA regulatory framework for Kiwi players.
• Latin America: We launched casinoalpha.com/es/ in 2024 to provide Spanish-language coverage across all of the LATAM jurisdictions.
• Canada: Our most recent project, casinoalpha.ca/, launched in 2025 to provide online casino analyses for Canadian players.

Extremoo Marketing Group - Parent Company

The organization that allows CasinoAlpha to function is Extremoo Marketing SRL, our parent corporation. The company is established in Romania under company number J23/6289/2017, VAT identification code RO38630895, and WIPO trademark registration under index code M 2021 05253 that are all included in the corporate registration. These attest to the legitimacy of our company and are accepted in all EU countries, including Ireland.

Founded in 2017, Extremoo’s 9-year expertise focuses on the gambling industry affiliate marketing. Entering the Irish market in 2022, we showed our commitment to helping Irish players navigate the constantly changing regulatory environment. Our scope of business is to offer digital marketing services within the online gambling sector for Irish players. We have partnerships with +600 casino operators worldwide while keeping our editorial independence to avoid any partnership impact on our content ratings.

The corporate value framework reveals a number of cultural components, such as merit-based advancement systems, where career progression is correlated with performance rather than tenure or favoritism. Unmatched professionalism standards governing team interactions and external communications. Reputation integrity maintenance that prioritizes long-term trust with Irish readers over short-term revenue opportunities. Ongoing professional development commitments fund ongoing education, including understanding international gambling regulations affecting Irish players.

Our organizational etiquette includes transparency through comprehensive commission disclosure on all pages containing affiliate links, detailed in our Advertiser Disclosure. We show our editorial independence through documented partnership rejections with operators that failed our quality standards, and user-first prioritisation, structuring our business model around trust-building with Irish players rather than conversion optimisation.

All these ethical principles can be seen in how we make our operational decisions:

• We have published critical reviews of paying partners when service quality declined
• We rejected partnership proposals offering significantly higher commission rates from operators with dubious licensing or unfair terms
• We kept casinos’ ratings low even when they offered better commission terms.

The following verification sources enable Irish stakeholders to confirm that we do operate legitimately. Our intellectual property rights are established by WIPO trademark protection, and the corporate verification process includes standard corporate governance, such as financial auditing and tax compliance, EU regulatory compliance, including GDPR data protection adherence visible in our Privacy Policy, and a Dun & Bradstreet business directory listing providing third-party legitimacy confirmation.

Extremoo operates a casino affiliate business where we receive referral benefits when readers from our platform register at a casino through the link we post on our casino reviews. We are fully transparent regarding this agreement with our audience, and we engage to never let financial bias influence our objective ratings. We use our 47-factor scoring system no matter the commission rates we receive.

Work With Us

We hire a lot of different job roles:

• Gambling experts with strong expertise in the Canadian iGaming industry.
• iGaming authors who are fluent in Irish English and experts on legal regulations and international legal systems.
• SEO analysts familiar with sports wagering

Additional Irish Gambling Resources

• Problem Gambling Ireland: 089 241 5401 – Irish gambling support helpline
• Dunlewey Addiction Services: 01 648 9795 – Treatment and counselling
• Gamblers Anonymous Ireland: www.gamblersanonymous.ie – Peer support meetings
• Crosscare: 01 836 0011 – Problem gambling counselling service