About us - Our Mission

Presenting CasinoAlpha Ireland: Who are we?

CasinoAlpha Ireland is an independent online casino affiliate hub that impartially reviews and rates online casino sites open to the Irish public. We refer our userbase to the casinos’ official websites through our review and bonus pages; for each case, we earn financial compensation.

We are not an online casino: we don’t offer real-money games or casino promotions ourselves. We do not offer any gambling services. We present and verify gambling services and critique them.

“Our independence is what truly sets us apart in the Irish gambling landscape,” explains Tudor Turiceanu, founder of CasinoAlpha. “Unlike many affiliate sites that prioritize commissions over honesty, we’ve built our reputation on calling out predatory practices and highlighting the real terms behind flashy casino offers.

Yes, we earn affiliate commissions, but we never compromise our critical analysis or sugar-coat the risks involved with gambling products. This sometimes costs us financially when we expose unfavorable casino terms, but maintaining our integrity is non-negotiable.”

We focus on bringing information to light by highlighting the good and the bad aspects. We do not cut corners for operators in exchange for the affiliate earnings we receive. Our quality assurance system is applied equally and fairly to all online gambling operators, without exception. Our mission is to always provide new, unbiased information about the most popular online casinos.

By remaining a separate entity, not owned by any gambling company, we can prioritise the user’s needs as opposed to heavily pushing the marketing side of online gambling.

What We Do

“What makes our approach different is that we actually test everything ourselves with real money,” notes Adina Minculescu, our senior casino & bonus analyst. “Many review sites simply repackage information from casino websites.

We deposit our own funds, play through bonuses completely, and document the entire customer journey, including withdrawal difficulties and customer service interactions that casinos don’t advertise. This hands-on testing has revealed numerous hidden terms and practical issues that wouldn’t be apparent from simply reading promotional materials.”

Here’s a rundown that explains the different formats and purposes of our posted content.

Online Casinos Reviews

We create long-form casino reviews for the best Irish online casinos that pass our quality assurance testing and ratings.

When giving ratings, we focus on a few crucial aspects that affect your casino budget:

• The payment service range each casino offers, where variety and smooth processing are the required features
• If the casino site applies fees when you make transactions, where we focus on find sites that do not make any extra charges
• The total amount of games in the site’s catalogue, where we expect numbers in the thousands and popular game providers to be present
• The overall quality of the bonuses granted, where we test each bonus to figure out play limits, win caps, ease of access and easy processes from start to finish

We try to minimise human error and unintentional bias by making each posted article a group effort. At least one CasinoAlpha Ireland member is the article’s main author. Then, the text is passed to an editor and a website manager. The latter two check the accuracy, logic, and potential loopholes in each piece of content before it is posted on our site.

“Our review process often uncovers significant discrepancies between what casinos promise and what they deliver,” reveals Cosmin Brehoi, one of CasinoAlpha’s casino reviwers.

“For example, we’ve identified casinos advertising ’24/7 customer support’ that actually left messages unanswered for days, and ‘fast withdrawal’ claims from operators who routinely hold funds for over a week. These practical experiences inform our ratings far more than the marketing claims casinos make, which is why our reviews sometimes contradict the glowing recommendations you’ll find elsewhere.”

Our process is broken down and explained step by step in our How we review site section.

Casino Bonuses Audits

“The reality behind most casino bonuses is far less attractive than the headline offers suggest,” warns Adina Minculescu.. “Our testing regularly reveals that what’s marketed as a ‘€500 welcome bonus’ often requires players to wager €15,000 or more before they can withdraw a cent.

We’ve even documented cases where casinos used game restrictions to make completing wagering requirements mathematically impossible within the time limits. These are the uncomfortable truths we prioritize in our bonus evaluations, even when it means sending fewer players to high-commission offers.”

That’s why the team of bonus experts working for CasinoAlpha Ireland tests each casino bonus published by claiming it and playing until the bonus funds run out and can cash out.

The process, bonus terms, and our verdicts are then created in a short form text unique to each promotion. Only the highest-rated items take a spot in our best Irish casino bonuses ranking.

These are the main aspects we examine:

• Wagering requirements, from which we can tell how much you have to bet.
• Financial limits, like maximum bet values or cashout caps. We can calculate the value and worth of each offer by crunching the numbers and sums you need to invest.
• There are time limits on bonus availability. Depending on the timeframe, we can assess whether you will be rushed to play or have time to divide your gambling sessions in a healthy manner.
• What payment services can you use, and where can we tell how truly accessible a promotion is?
• What games can you play and which are banned so we can accurately calculate how RTPs affect your bets.
• If there is a promo code you need to enter to be eligible, how easy or difficult is it to find?

This process takes at least 4 days to complete. We also present you with details regarding our experience and highlight anything out of the ordinary, whether good or bad.

Rankings and Tops

Using the data we extracted from each casino review and each bonus description, we compile the best options you have as an Irish gambler based on gambling theme or bonus type. We believe that by looking at all of our editorial picks side by side, you will be able to pick the one that suits you best easily.

“Our rankings are continuously evolving based on real-world performance, not static agreements with operators,” explains Anca Iamandi, our casino myth-buster. “We’ve removed previously top-rated casinos after they changed ownership and implemented predatory policies, even when this meant losing significant revenue.

Unlike many affiliate sites that maintain fixed rankings based on commission structures, we conduct bi-monthly audits that can dramatically reshape our recommendations based on current operator behavior, not past reputation or marketing budgets.”

Education

Even if our main goal is rating and ranking Irish casinos, we know that these efforts are not enough to empower gamblers. So, we create articles that inform and bring a broader user-focused perspective that aligns with our mission and values.

We have 4 types of texts, each one with a specific goal:

1. Player guides – where we explain the rules, strategies, and tips for each casino game
2. Legal guides – where we analyse Irish and international gambling legislation
3. Gambling addiction guides – where we provide data, solutions and resources for problem gambling
4. Gambling blog – where we keep you updated with the latest news and reports in our industry

“The gambling industry thrives on player ignorance,” states Adela Mariuta, our responsible gambling advocate. “Our educational content aims to level the playing field by explaining the mathematical disadvantages built into every casino game and the psychological tactics used to encourage excessive play.

While most gambling sites focus exclusively on strategies to ‘win big,’ we balance this with frank discussions about loss probability, addiction warning signs, and practical budgeting approaches. This sometimes means fewer players convert to depositing customers, but it leads to more sustainable gambling behaviors among those who do.”

Our Core Values

“The gambling affiliate industry has a serious credibility problem,” acknowledges Tudor Turiceanu. “Many sites claim to be player-focused while directing users to operators with predatory terms simply because they pay higher commissions.

At CasinoAlpha Ireland, we’ve deliberately sacrificed short-term profits by refusing to promote certain high-paying but problematic casinos. Our business model is built on the belief that long-term trust generates more value than maximizing immediate conversions.

This approach has cost us revenue opportunities, but has built a foundation of reader trust that ultimately serves both players and our business better in the long run.”

These beliefs are conveyed in the 6 core values that make up our company foundation and guide our work.

• Integrity: We do objective reviews and calculate the casino’s rating based on an unbiased system. We have a long workflow that fuels fact-checking and dims out human error.
• Player control: Our project is meant to be a tool that any Irish gambler can use to gain control of their gambling habit by making wiser decisions and limiting excessive gambling.
• Safety: CasinoAlpha Ireland only examines licensed online casinos that respect the industry standard protocols for finance handling, data privacy, and restriction tools.
• Independency: Our reviews and verdicts conclude our investigation and real-life experience—no force tempers with the facts we extract from our database and our rating process.
• Money management: We guide you into making smarter, budget-friendly choices when gambling with real funds on Irish online casinos. We are aware of the impact and possible dangers of a disorganised gambling habit and wish to minimise that as much as possible.
• Progress: We wish to use our efforts and constant evolution to push forward the Irish online gambling industry and make the space safer, better, and more careful for consumers. This is why we constantly update our testing methods and editorial policies.

6 Hard Truths We've Learned from the Irish Online Casino Industry

Our experts saw the industry evolve and even stumble. Here’s what each of our senior authors believes Irish players must know:

Cosmin Brehoi – Sports Betting Realist & Intuition Analyst

“Most sportsbooks in Ireland aren’t betting against you, they’re betting you’ll lose track of your limits. Flashy odds, daily boosts, VIP ladders; it’s all structured to pull you in deeper, not help you win smarter.”

Anca Iamandi – Casino Myth-Buster & Law Translator

“Just because a casino displays the Irish flag or an Irish licence number doesn’t mean it’s honest. I’ve seen too many cases where casinos legally obey the minimum, but ethically fail players every step of the way.”

Adela Mariuta – Player-Centric Reviewer & Ethical Gambling Advocate

“Not every bonus is a win. Many Irish promotions are designed to create short-term excitement and long-term losses. I’ve tested offers where completing the wagering in time was nearly impossible for casual players.”

Elena Buznicu – Slots Specialist & UKGC Expert

“Slots sold to Irish players often come with lowered RTPs compared to their European counterparts, and no one tells you. I’ve verified identical games on different platforms: same title, worse odds.”

Adina Minculescu – Veteran Bonus & Casino Analysis Expert

“Many Irish casinos overcomplicate their T&Cs because they bank on players giving up reading them. I’ve spent days just uncovering bonus traps that could have been explained in two clear sentences.”

Tudor Turiceanu – Founder, Chief Editor & Former Player

“Some online casinos behave perfectly, until you try to withdraw real winnings. Slow payouts, ID rechecks, invented delays. Trust is easy to lose and almost impossible to regain. We expose these practices the second we see them.”

More on Extremoo Marketing Group, the Owner Company

Extremoo Marketing has more than 8 years of experience in online gambling, meaning that we know how to handle any major change that might appear in the future and continue catering to our gambler audience.

Extremoo Marketing launched the CasinoAlpha brand in 2021 and has constantly adapted its course to fit users’ needs. We keep on investigating, researching, and adapting our product to make it easier, friendlier, and more useful.

Extremoo Marketing’s mission has always been to offer help and guidance to online gamblers. By presenting fair casino comparisons and bonus ratings, users like you have a higher chance of maintaining a healthy, balanced approach to online wagers without major effects on your budget,

Extremoo’s work ethic is based on 4 principles:

1. Streamlining professionalism and placing it above all else
2. Working on maintaining a good reputation in the industry
3. Creating an environment that promotes professional and personal growth
4. Sustaining a merit-based evolution of employees

Tudor Turiceanu Leads CasinoAlpha as CEO & Chief Editor

Tudor Turiceanu founded CasinoAlpha and now works as CEO and the site’s main editor, vetting all our analyses and reports. His unique approach to online gambling is meant to make positive changes in the industry and springs from real-life gambling experience and expertise.

He has been activating in the gambling domain for 18 years. His personal experience and struggle with gambling addiction built his conviction that all industry operators and affiliates should prioritise the needs and health of gamblers.

His perspective drives the work ethic of CasinoAlpha experts. Tudor Turiceanu is committed to teaching the value of transparent, trustworthy, and truly helpful content to every team member.

His direction conducts the way we address the reviews we create and post:

1. Each in-depth casino review presents all issues that affect your gambling experience
2. Each ranking of casino products guides you through the difficult processes, such as tricky bonus terms and issues with casino payments
3. Our guides represent accurate, applicable advice for game rules, playing strategies, budget advice and direction on tackling gambling addiction.

Tudor Turiceanu checks and edits every casino review, bonus description, player guide or blog post published on CasinoAlpha Ireland.

CasinoAlpha’s Chief Editor continually provides in-depth training and regular feedback to his team, nurturing an absolute culture of transparency, security, and objectivity for online players.

Company History: CasinoAlpha’s Timeline

Extremoo Marketing, our parent company, started its journey in 2016 and, since then, has continuously broken biases and increased expertise. Here are a few of our landmarks:

• In 2016, we started as an affiliate gambling company and started analysing and understanding the online gambling scene of that time.
• In 2019, we launched the CasinoAlpha brand in the United Kingdom, focusing solely on UKGC casinos.
• In 2020, we brought CasinoAlpha to the Romanian market, using the expertise and publishing guidelines we perfected for the strict UK market.
• In 2021, we continued the expansion and ventured outside Europe by launching CasinoAlpha New Zealand. We adapted our services for Oceania players, their preferences and needs.
• In 2022, we launched CasinoAlpha Ireland and started catering to Irish players. We kept strictly objective editorial policies and applied national market research to make our ratings as accurate and as useful as we could for players like you.
• In 2023, we started CasinoAlpha for multiple markets, aiming to cover the needs of players worldwide.

CasinoAlpha established itself as an international casino rating brand, and we will continue to provide fair assessments of online casino products worldwide.

What are our plans for the future?

We are happy and proud to announce that we are preparing to launch our service globally. We will keep the same mission: we will review and compare casino brands objectively, focusing on internationally available brands.

We will apply our 8 years of experience to become the best version of ourselves so far. You can rely on us to identify casinos with good reputations and good output.

Our core principles remain the same! We will guide worldwide gamblers to the best decisions and protect their independence. We will keep testing methods safe and maintain our review integrity. This means you can choose sites that do not affect your budget.

“Going globally is the natural step in our evolution as a company that has stayed glued to gambling trends since 2016. Now that we have tested over 3500 casinos and more than 6300 bonuses from the UK, Romania, New Zealand and Ireland, we can apply this knowledge bank to a bigger and broader scale. We believe it is the appropriate time to have a large-scale casino review system that accurately rates global casinos and brings awareness to the possible gambling traps that might be set ahead. We will continue to improve our review process once we delve into more specific cases of the largest online casino operators.” (Tudor Turiceanu, Founder, CEO and Chief Editor).